Sega has announced that Alex Peters will take up the role of VP in charge of Production and Development Services.
Peters will take up the position with a view to taking an active role in Sega's growth in Europe by looking at perspective studios to work with whilst looking at new IP's for the business in the future.
Alex Peters has previously worked as the COO for Dice and also worked with Activision as a VP.
Martin Servanté, senior vice president of strategy and corporate development for Sega Europe said;
“Alex’s appointment is of significant importance for SEGA Europe, as we look to build upon our recent successes. We have spent a long time looking to bring in someone with the requisite experience, vision and character to fill this role and in Alex, we’ve got all those bases covered.”
“We’re confident that he will help us move the business forward and that his experience and influence will ultimately benefit the end users of SEGA products all over the world.”
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